Sustainable publishing: how media companies are tackling climate change head on It has also brought innovation and resilience. The impact of Covid-19 on publishing has brought with it an existential crisis for many. The way industries respond to a crisis determines how they will respond to a disaster in the future. June 2020 update: Publishing in the times of pandemic We work with the players such as Google, Rubicon and others, using their platforms to get the best results for their campaigns. Programmatic advertising: The market here uses programmatic intensively. This opens many opportunities for targeting on paper and digital.ħ. And we are exploring the use of the best available tools, following the highest ethical and technical standards, to go deeper in developing this knowledge and serving them better. Big data: we are in the business of knowing our customers. So it is natural that we, along with a few selected partners, are exploring the concept of offering premium services to our audiences.Ħ. We inform them about the subjects they need to know about or the ones that they simply love. Services: Our brands serve communities of interest all the time though their interaction on our websites and social networks. On Facebook, our strategies to build audience reach and engagement have been referenced internationally.ĥ. For example, we have a strong presence on Instagram for some of our brands, interacting with millions of followers. We are constantly tweaking our strategies for these channels. They also accelerated the growth of mobile traffic, since people intensively use social networks on their smartphones. Social media: Social media started as great places to get in touch with our audiences in a more personal fashion, but they have become a source of traffic, bringing highly qualified audiences to our sites. And of course we need to find a way to monetise ourselves through mobile advertising.Ĥ. The design and usability of our mobile sites is constantly evolving. We are working in making the best possible mobile experience for our audience.
We have the reputation and the credibility. We, as publishers, seem to be at the right place at the right time. Mobile: Audiences are now consuming news content on mobile more than ever before. That said, the most important objective we are pursuing is the creation of web series able to drive the mission and personality of our brands, connect and broaden our audience in new ways.ģ.
We also use the medium to offer readers the opportunity to have “live” interaction with our magazine staff. For our fashion magazines, our readers now expect videos with backstage action from a photo shoot or the making of a cover. Video: They are a great way to get the attention of our consumers, especially the younger demographic, and increase the relevance of our brands. Last year, we entered a very successful native ad partnership with GE that was renewed and broadened this year, with more features and the addition of a new title added to the lineupĢ. Native advertising: We really believe in the revenue potential for native ads, both in print and digital.
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